Selling is the second oldest profession and the Internet has done nothing to change the rules of what makes effective advertising work. Internet advertising is great for national and international markets and it does have the unparalleled advantage of being instant and tweakable in real-time. That said, nothing beats the traditional routes to market through hard-copy print for winning business from local customers.
What continues to excite us is the buzz of working with clients to develop successful marketing campaigns across radio, print and social media to make the best use of the budgets they have available.
The route to market through hard-copy printed press, poster and billboard advertising may have proved less popular for a few years as everyone experimented with the online options, but the truth is it is still a very effective way of getting your sales pitch across to your target markets.
One just has to take a little more care in choosing where you advertise.
For example, paper and magazine circulations have dramatically fallen in the last decade and in order to survive, publishers have had to orientate their content and limit circulation to service much more secular target reader markets. Matching your advert with the publication that has the correct reader demographics is essential if you wish to maximise the return of your advertising budget.
We can design creative advertising, with strong calls to action, and advise you where you should advertise to get the best results.
The first wave of mass website production was led by agencies with a traditional grounding in graphic design and advertising. As a result many of the first generation of web coders had a strong understanding of the importance of layout, and typography as a means to effectively convey information.
The advances in web technology allows us to do some pretty amazing things nowadays, but sadly somewhere along the line someone forgot to train the new generation of coders basic graphic design skills … and it shows … literally!
Signatures is not a website production agency, but we do work with discerning clients and coders that understand conforming to fundamental graphic design rules makes for a better website, which looks good with any device you happen to view it with.
It is the attention to fine detail that turns a good website into a brilliant one.
Most businesses fail to make proper use of the least expensive and most effective advertising they often have right under their noses … and that is advertising real estate they have in the form of their premises and company vehicles.
To put it into perspective, one of our clients was regularly spending a small fortune with recruitment agencies to fulfil their growing demand for new staff. We suggested a small 'We are recruiting' sticker to go on the back of their vans that cost less than a £100. We also added a wall poster to their unit. The first enquiry was received on the same day as the stickers and poster were put on display, and our client now receive a steady stream of quality enquiries that meets their recruitment needs.
Let us help you make the best use of what advertising real estate you have available on your premises and vehicles. We never tire of hearing the words "why on earth did we not do this before".